Hain Daniels logo leaf Our News

Linda’s Veggie Table for Vegetarian Week, 2017

 

With the continued rise of vegetarianism, veganism and flexitarianism, Linda McCartney’s entertained meat-free eaters and meat-reducers alike, immersing themselves in everything veggie with a seat at Linda’s Veggie Table.

The three-day event represented the pinnacle of National Vegetarian Week. Linda’s Veggie Table transformed a Shoreditch Warehouse into a vegetarian haven showcasing the very best in meat-free eating. What’s more, the event was hosted by musician, dancer and star vegetarian Jay McGuiness, who was on hand to impart his veggie wisdom.

Guests were invited to kick back in Linda’s Lounge with a variety of mouth-watering meat-free canapés and a mocktail or two, before experiencing one of nine cookery demonstrations across the three days from Linda’s expert veggie chef.

They learnt how to wow their friends with burgers so delicious they won’t miss the meat, one-pot wonders perfect for #MeatFreeMonday and fresh summer treats for family barbecues. Guests were also given the chance to try what was cooked up and left with the knowledge of how to re-create the dishes in their own homes.

Going meat-free has come a long way since food pioneer Linda McCartney introduced her vegetarian dishes more than 25 years ago. Her passion helped save vegetarians everywhere from bland veggie food with her tasty, convenient and nutritious meals.

Since then, the number of vegetarians in Britain has doubled, with 12% of the population counting themselves as veggie in 2016[i]. Research has also shown that 59% of non-vegetarian Brits are looking to reduce their meat intake[ii], with the majority citing health reasons as their greatest motivation. This is followed by those looking to save cash, concerns about animal welfare, food safety and the environment[iii].

All proceeds from the event, (excluding booking fee), were donated to Hackey Foodbank (registered charity number 1149896). 

[i] - Vegetarian Society, TNS (The Grocer), Defra (Department of Environment, Food & Rural Affairs)

[ii] Hain Daniels Quant Research 2014 – Conducted by Consumer Link

[iii] NatCen Social Research